To all my self-employed, small business owner friends and family, this article is dedicated to us!!!!
Rihanna releases a lip gloss, people buy it. Michael Jordan puts out new trainers in stores, people flock to these stores to buy them instantly.
Dr. Dre has new headphones, people buy it. Oprah Winfrey, the richest black woman in the world introduces a new weight loss and diet control program, people jump on board and flow with it.
Beyoncé has a new concert, people queue in line to go spend £250 on a ticket just to watch her performance.
A friend or family member of ours starts a business, and soon we become weary. We say things like "Not sure this is going to work" "This business you are starting is not going to go anywhere, I'll give you only 6 months, it will collapse to the ground" " this your product is too expensive, you will be out of business in no time if you don't reduce your prices"
Those of you, putting out negative comments like these to discourage your friends or family member from starting a business, why are you so quick to support or grow a business of someone you don't know, who by the way, has plenty money already.
But you can find a million reasons not to support someone you know to grow his or her business in the same way. Remember, those people you are supporting or shouting about their brands on social media everyday as the best brand or of having a quality product, started out as a small business owner or entrepreneur too, just like your friend or family member has started today.
Also remember this, when you support a small business to grow, you are helping families feed their kids, pay mortgages and feed other people who are dependent on them for a daily meal like the homeless or orphans in your community. For all you know, you may be helping these less fortunate people in the community have good job opportunities to do. So they can also have something meaningful to support their families. Do you not know that when you support a family member, a friend or someone you know to start a business you pave way for the beginning of wealth creation, not just for them or you but for many people and generations to come after you all.
All you do for these rich people and celebrities, when you support their businesses is to add a few more zeros to their already fat bank account, which they may not necessarily need you to double or tripple it for them. You just think about that carefully.
So, with all this being said and preached to you, next time you see a friend posting about their business on Facebook or Instagram, give them a quick like, share their page or comment on them and encourage them to grow bigger and better until they attain a successful height.
You don't even have to buy their product or service necessarily but the fact that you are sharing their business page, promoting their ideas to others for further business investment opportunities and developments in the future, you help them gain a lot of exposure as against the already famous people who are already have the exposure.
The Chinese people have a proverb that says "Give a man a fish and you will feed him for only a day but teach that same man how to fish, and you will feed him for a lifetime"
A word to the wise is enough.
Let me end it here.
Kwame Sarpong | Freelance Writer:
Nyansa365
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f: Otumfour Kwame Sarpong
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